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How Amazon won the book selling war, and how it could win all of retail


When Jeff Bezos started Amazon, Americans didnt spend much money buying books — but that didnt matter. The book The Everything Store investigates the creation and success of Amazon starting from its early days, and n+1 magazine reflects on its findings and what they mean for the companys future. The article points out that even in 1994 when Amazon began, Bezos might have wanted to sell everything, but he knew he had to focus on one thing — and he chose books.

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