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How Apple blew its shot to rule the cloud

13
May
2014

Although “Apple is doomed” stories are overblown and ridiculous, that doesn’t mean there aren’t areas where Apple has significantly fallen behind the competition. One of these areas is in the realm of online services, where Apple has failed to develop anything close in scope or quality to Microsoft’s Office 365 or Google’s Google Maps. ZDNet’s Ed Bott shows us that it didn’t have to be this way — in 2010, then-Apple CEO Steve Jobs sent out an email explaining how significant cloud computing would become in the coming years and urged Apple to get out in front of this trend to “further lock customers into our ecosystem.” More than three years later, however, Apple’s cloud-based offerings are still trailing far

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