These computer viruses and system vulnerabilities are the best at what they do: breaking stuff. Vocativ reported that Herrala, thought it was fitting to call it Heartbleed because it was bleeding out the important information from the memory.” Because Heartbleed was such a terrible bug — security expert Bruce Schneier ranked it an 11 on a scale of 1 to 10 — it needed solid branding to get the attention it deserved.