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How did this smug, 20-something Swedish hipster become YouTube’s biggest star?

17
May
2014

Game of Thrones recently made a splash by hitting 7 million viewers for a recent episode. This was an epic number for HBO, the biggest since the halcyon days of The Sopranos. It’s a number that most primetime broadcast shows would kill for. In the meanwhile, the biggest YouTube channel is now closing in on 27 million subscribers. Many of its clips, such as “Funny Montage.. #2″, routinely top 10 million viewers. We are not talking about one of those fluke videos about a cat defending a boy from a dog attack, but content distributed weekly or even daily, regularly reaching 5 million to 20 million views. And the core content consists of a snarky Swedish man playing video games

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