The Latest in IT Security

How electric car startup Better Place went from better to bankrupt

08
Apr
2014

When Shai Agassi, the founder of Israel-based electric car company Better Place, first told the world about his idea, he said it would be bigger than the lightbulb, the steam engine, the Apollo program, and the internet. In May 2013, just six years after Agassi first laid out his vision for a network of electric vehicles, Better Place was bankrupt. Fast Company details the collapse of the company: how it was beset by profligacy and marketing failures, how bad luck and poor oversight muddled its direction, and how Agassis own unshakable self-belief eventually led to hubris.

Comments are closed.

Categories

SATURDAY, MAY 15, 2021
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments