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How Facebook plans to tear down Google’s online empire brick by brick

24
Jan
2014

Facebook has ambitions that go well beyond being just a social network. In fact, the company has designs on becoming a ubiquitous online powerhouse with clout that’s at least on par with Google. Sriram Krishnan, who works on Facebook’s mobile ads platform, now writes that he and his team are “running a small test to explore showing Facebook ads in third-party mobile apps,” which would represent a major expansion of Facebook’s reach in the mobile advertising world. Wired notes that while Facebook has long wanted to launch a comprehensive online ad network to rival Google’s AdSense, this new project “leapfrogs that idea to create the same kind of network on mobile devices” and will represent the first time that “Facebook is

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