Circa 2011, Jesse Willms was no stranger to the high life. As the owner of Just Think Media, he was known to fly from his home in Edmonton, Alberta to Las Vegas for weekends of lavish parties and heavy spending. Thing is, Willms had earned his fortune in, according to The Atlantic, perhaps the largest, craftiest operation the US Federal Trade Commission had ever seen, defrauding unsuspecting online customers of about $467 million in so-called risk-free product schemes. Willms was a veritable marketing genius, writes The Atlantic, having gotten a taste for e-commerce while in high school by selling ill-gotten copies of Microsoft software.
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