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How ‘Last Blockbuster Syndrome’ dooms empires like Nintendo

31
Jul
2014

For years, Nintendo has believed it could reject smartphone and tablet apps, yet still flourish. The reason for this delusion is familiar — it’s the toxic Last Blockbuster Syndrome that doomed the consumer electronics divisions of Motorola in 2004 and Nokia in 2007. Often at the start of a massive trend shift in consumer electronics, dominant dinosaurs get one massive hit built on a nearly obsolete paradigm, and that allows them to be lulled into a comfy trip to the grave. Nobody was surprised by the stiff quarterly loss and weak Wii U numbers Nintendo just reported. But there was one number in the report that was a bit of a shocker – 3DS sales sank below 900,000 in the spring quarter. The

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