By Anneke Steenkamp For some reason, LinkedIn and Google+ are being treated as the ugly stepsisters in the world of social media. People assume that no social media channel is more influential than Facebook and Twitter, and that they dictate the trends and topics. But don’t underestimate LinkedIn; the business and tech world haven’t. According to recent statistics and industry research, LinkedIn is a fast pacing dark horse and the only real competitor in its field. LinkedIn deserves a spot at the cool table. They Know Their Market In the world of marketing it’s all about knowing your audience. …
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