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How long can Verizon stay out of the AT&T-T-Mobile price war?

04
Feb
2014

Verizon has no interest in getting into a price war with ATT and T-Mobile. If you want evidence, just ask Verizon CEO Lowell McAdam, who last year flat-out stated that “we never have and never will lead on price.” But given that ATT and T-Mobile are now getting much more aggressive with their family plan offers, could Verizon be forced to make similar offers just to keep up its subscriber growth? Don’t count on it: ComputerWorld this week reached out to Verizon for comment on the ATT-T-Mobile price war and the carrier once again said that it won’t go down the price-cut rabbit hole. “Verizon customers come to us and stay with us because of the many great options we

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