People are still talking about Samsung’s advertising campaign that took over the 86th annual Academy Awards. Some might say money can’t buy this much press, but clearly that’s not the case — beyond all of the Samsung commercials that ran during the Oscars, host Ellen DeGeneres also used a Samsung smartphone while on stage and while mingling with the crowd on Sunday night. People just can’t seem to stop talking about it. At one point Ellen handed off her Galaxy Note 3 to actor Bradley Cooper, who used it to snap and tweet a star-studded selfie that has now been retweeted more than 3 million times. Long story short, Samsung’s Oscars spend was a bet that paid off big time.