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How Netflix won CES

10
Jan
2014

Riding like a white knight into CES this year was Netflix CEO Reed Hastings. Having proved itself as a trusted entertainment brand and producer of Emmy-winning original programming, Netflix is now working with a host of TV manufacturers to bring 4K content into the home. The company is uniquely positioned to meet the needs of manufacturers and the consumer market, and 4K may be the disruptive masterstroke that turns Netflix from a company that changes the way we watch TV to the one that changes the TV business itself.

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