Colin Nederkoorn, a startup CEO living in New York City, was unhappy with his Netflix service. He pays Verizon for FiOS service that promises 75Mbps down. What he found was that when he was streaming Netflix he was getting speeds of just 375kbps, or 0.5 percent of what he was paying Verizon for. To try to fix the problem, Nederkoorn began using a virtual private network, or VPN, which could essentially act as a virtual ISP that would route the traffic he requested from Netflix through a different set of connections than the ones being used when he went through Verizon.