Discovery’s Shark Week reached an important milestone this week: it hit an all-time ratings high, which the network partially attributes to an increase in female viewership. A sample of recent headlines include Shark Week is once again making things up, Shark Week isn’t just misguided, it’s downright dangerous, and More Sharknado than Science. Of course, this isn’t the first time Shark Week has experienced backlash for its negative portrayal of sharks and its tendency to rely on fiction rather than fact, as last year’s Megalodon documentary was widely trashed for suggesting that extinct sharks still roam Earths waters. Jonathan Davis’ story is a prime example. His research was featured on Shark Week last year as part of show called Voodoo Shark, which explored the existence of the Rooken — a fictional shark monster that dwells in the Louisiana Bayous.