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HTC breaks even in final months of 2013, but forecasts a losing start to new year

10
Feb
2014

HTCs Q4 2013 financial numbers are out today and the company has suffered yet another decline in sales. Worse news is yet to come for the opening of 2014, with HTC forecasting even lower revenue, somewhere in the region of NT$35 billion ($1.15 billion), and a net loss. Company chair Cher Wang today told Reuters that HTC intends to develop a stronger mid- and lower-end smartphone portfolio, comments which have been echoed by CEO Peter Chou in todays earnings release. Chou also reiterates a priority for the company that has now grown into a chronic issue by saying that we are going to communicate better with consumers. If HTC is going to turn its fortunes around, thatll surely be an important first step, but any hopes for an imminent revival seem to have been dashed by todays downbeat numbers.

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