HTC will increase the number of mid-range phones it offers in 2014, and sell them for a cheaper price than its current models. Chang Chia-Lin , the Taiwanese companys chief financial officer, said HTC would sell products in the $150 to $300 price range in both existing and developing markets. The move, HTC hopes, will reverse the downturn in fortunes it has suffered that has seen its global market share fall to just two percent, its stock price drop 80 percent, and its profits fall 83 percent in the second quarter of 2013 from the previous year. HTC co-founder and chairperson Cher Wang, speaking to Reuters, said that the Taiwanese manufacturers problem in 2013 was concentrating on [its] flagship. Only two of HTCs phones available in the companys Chinese store retail for under $150: the price point with the highest-growth in the country according to IDC.
HTC introducing cheaper phones to turn around slumping finances
10
Feb
2014
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