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HTC may shock the world with its smartest move in years

01
Mar
2014

In Barcelona’s Mobile World Conference, there was something that the industry has not seen in three years: Buzz about HTC. In particular, there was speculation that HTC was gearing to launch a 13-megapixel camera phone under $300 in Asia. According to GSMArena, Chinese media has now pegged the launch price of the HTC Desire 816 at 1,800 yuan, which comes out to just a bit under $300. Diving this low just might be the shock therapy that HTC needs. The old strategy of pricing premium models above $650 and “budget” phones around $500 stopped working a long time ago. HTC cannot compete effectively with Asian super budget brands like Micromax and Karbonn. They are flooding the market with models like

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