But the One is also expensive — a premium device at a premium price — and for HTC to thrive it needs to sell millions of phones to millions of people. When it goes on sale in June, the One mini 2 will be the HTC equivalent: a phone for those who want the One experience but not the One price. HTC already did this once, with mixed results. Nonetheless, says HTC, it was a success for many carriers because it “hit a good price point.” Now it’s time to do it all over again, with the added benefit of a year’s worth of hindsight and user feedback.
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