Starting today, HTC customers in the US no longer need to worry about cracking their smartphones screen. Instead, HTC has announced it will now provide one free screen replacement at any point during the first six months of phone ownership. Still, no other smartphone manufacturer offers worry-free protection like this in the US, so HTC is setting itself apart in a big way. The screen replacement comes as part of HTC Advantage, a new initiative the company says marks an enhanced focus and commitment to customers who select the best and want to keep it that way. Aside from the one-time screen swap, Advantage also puts HTCs commitment to software updates in writing, so consumers will have a clear understanding of how long they can expect new versions of Android.