Best Buy shares dipped by a massive -30% on Thursday morning as the initial reaction to its shocking same store sales decline for the Christmas period hit Wall Street. This really was a genuine surprise. Best Buy reported a same store sales decline of -0.8% despite the fact that its same store online sales soared by +23% from the previous Christmas. Back-to-back declines in Christmas sales now raise the possibility that Best Buy is slowly descending into the same secular decline hell where Barnes Noble currently resides. Wall Street’s extreme reaction can be partly attributed to the fact that this was a Christmas when two new, expensive and highly successful home game console debuts took place just as holiday sales
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