The Latest in IT Security

iBeacons invade the Apple Store

06
Dec
2013

Apple’s new iBeacon technology has tremendous potential in the retail space. Retailers can use the technology, which allows for the creation of a Bluetooth Low Energy (BLE) beacon that emit signals iOS 7-powered devices will automatically react to, for a variety of important functions ranging from discount notifications to tracking consumer habits. There’s also a darker side to iBeacons, should the technology be misused. While a handful of companies have already begun adopting the technology in their stores, The Associated Press on Friday reported that Apple itself will now be rolling iBeacons out in its 256 U.S. retail stores beginning immediately. To coincide with the move, the Apple Store app for iOS has been updated to support iBeacons and related notifications. Screenshots

Comments are closed.

Categories

THURSDAY, MAY 13, 2021
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments