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Iconic NYC subway design guide from the ’70s is being reprinted thanks to Kickstarter campaign


Massimo Vignelli, the design mastermind behind New York Citys subway map (among many other things) passed away earlier this year, but one of his most timeless pieces of work is coming back thanks to a Kickstarter campaign. The original 1970 guide was created by Vignelli and Bob Noorda and was a huge help in cleaning up the confusing subway system — there were no design guidelines, so it wasnt uncommon for different stations to have totally different signs, with some even being handwritten. A few years ago, a copy of the guide was found in the basement of design firm Pentagram — and thanks to a licensing agreement with the MTA, the guide being offered on Kickstarter is a complete and faithful reproduction. According to the campaign, the book will never be issued again after the Kickstarter closes on October 10th, though its not clear if theres any limit on how many books will be printed.

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