Browsing through an Ikea catalog is basically a modern adults version of playing make-believe, letting you imagine just how gorgeous your apartment will never be. The surprising fact was noted by the The Computer Graphics Society, which spoke at length with Ikea about why its eschewing photography for digital renders. Basically, it gives Ikeas designers a lot more flexibility, and it removes hurdles associated with getting products shipped around the globe in time to photograph them when on a deadline. Ikea actually said back in 2012 that it was moving toward having a quarter of its catalog be CG in 2013, so, seemingly, it had quite a bit of success with that.
Comments are closed.
