For a brief period of time, the Internet at large served the consuming masses. For those who can recall the day the mainstream public discovered YouTube, you’ll fully grok this concept. Janitors, executives, students, engineers, hippies, and baby boomers all sat down to watch video after video (after video). In a way, this defined the consumption era. The public began yearning for home-based Internet services, not satisfied with having to report to work, a local library, or a coffee shop in order to catch up on the latest news and converse over AIM. The thirst for knowledge shaped the business models surrounding Internet service providers, but those days are long gone. Unfortunately for us, the ISPs haven’t yet realized it.
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