How much would you pay to secure your personal information from data farmers and marketers – and anyone that might be able to hack their servers? $100? $1,000? More? What if I told you that you gave it to them for $5 off your next $100 purchase? Because every time you gave your ZIP code to a store clerk last weekend for one of your Christmas gift purchases, that’s what you did. But the real question is, in the grand scheme of things, even with great incentives, is the tradeoff worth it? It’s a hard question to answer unless you
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