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India’s smartphone wars: Google’s Android One adds to Samsung’s worries

03
Sep
2014

By Nivedita Bhattacharjee MUMBAI (Reuters) – Google Incs partnership with three Indian phone makers is set to rev up fast-growing demand for lower priced smartphones, and spell more trouble for Samsung Electronics which is rapidly losing share in emerging markets. Micromax Infomatics Ltd, Karbonn Mobiles and Spice Group are the first phone manufacturers to sign up for Googles Android One initiative, which provides specifications for key hardware parts. The aim is a vast improvement in quality that would lead to a surge in demand for low-end Android phones. Currently many cheap emerging market smartphones run different and somewhat customized versions of the Android operating system, which along with the many variations in hardware make apps on those phones prone to glitches.

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