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Indiegogo, crowdfunding’s number-two player, raises $40 million to take on Kickstarter


Kickstarter has long been the largest and most well known, but its rival Indiegogo has also fostered a number of interesting campaigns, raising an impressive $10 million last year for the Ubuntu Edge and $2 million for the Canary smart home security system. Indiegogo is structured differently than Kickstarter, which has an all-or-nothing approach to raising funds. Indiegogo also does not mandate that projects must have a creative element, as Kickstarter does, and allows campaigns for charitable causes, which Kickstarter does not. It will take a big push, however, for Indiegogo to catch up with Kickstarter.

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