What, pray tell, does an “Innovation Sherpa” or a “Chief Happiness Officer” do all day? Are their jobs as illusionary as they sound, or are they just normal jobs with wacky titles? In simple terms, the company — which Ms. Lim co-founded with Zappos CEO Tony Hsieh — shows businesses, organizations and individuals how they can maximize their productivity by increasing their employees’ — and their own — happiness. The idea from the company came from the success of Mr. Hsieh’s 2010 book, Delivering Happiness: A Path to Profits, Passion, and Purpose. Betabeat: So why do you call yourself “Chief Happiness Officer”?