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Inside LG’s G3: How vacuums, focus groups and competitive pressure shaped a smartphone

28
May
2014

Nine months ago, deep in a heavily guarded lab in Seoul, South Korea, LGs mobile design team set out to create a phone to rival Samsungs flagships. It was no light responsibility: According to IDC, Samsung dominated smartphone sales in 2013 with 31.3 percent of the market compared to LGs 4.8 percent. Yet, in the amount of time it takes a newborn baby to blossom from conception to her first appearance in this world, LG cranked out a compelling piece of circuitry.

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