Vertu started life in the late 1990s as an indulgence for Nokias designers. Given free reign to experiment within the then-resplendent Nokia, Vertu gradually evolved into its own division, with a name, logo, and brand identity that grew to be synonymous with overt demonstrations of wealth. Last year, Vertu gained its independence from Nokia after being purchased by a private equity group and quickly moved to Android as its platform of choice. One single manufacturing facility on the outskirts of London handles every Vertu order, with the entire team of designers, engineers, and assemblers all working under the same roof.
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