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Insight: AOL banks on HuffPost to turn profitable next year

24
Dec
2013

By Jennifer Saba NEW YORK (Reuters) – Its the holiday season and Arianna Huffington, the influential woman behind the popular news website that bears her name, is busy buying sweaters – some 700 of them – as gifts to her employees. From brands like J.Crew and White + Warren, the sweaters are placed at the desks of The Huffington Post staffers who can swap or trade them before posing for an annual group photo. When The Huffington Post was sold for $315 million nearly three years ago, Huffington told her new boss, AOL Inc Chief Executive Tim Armstrong, that they had to uphold the tradition she started when she launched the site in 2005 and personally selected sweaters for her handful of employees. By the time of the February 2011 takeover, The Huffington Post had 200 employees and was known as a leading source for left-leaning political news.

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