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Instagram ads are turning into Likes five percent of the time

07
Nov
2013

Instagram jumped on that bandwagon this month with its first sponsored post, which has drawn the inevitable chorus of disapproval but also a surprisingly high rate of user participation. Company CEO Kevin Systrom tells GigaOms Roadmap conference that over five percent of all ad impressions turn into Likes — an impressively high number by online advertising standards. Systrom stresses that Instagram is taking it slow and working with a limited group of advertisers in order to keep the standard really, really high.

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