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Instagram takes aim at Snapchat with picture and video messaging service

12
Dec
2013

Facebook-owned Instagram on Thursday announced a new addition to its wildly popular mobile app suite that looks to capitalize on the recent boom in mobile messaging apps. Dubbed Instagram Direct, the service allows users to send and receive photos, videos and text messages privately with other Instagram users as well as groups of Instagram users, outside of the main public feed. “From how you capture photos and videos to the way you start conversations through likes and comments, we built Instagram Direct to feel natural to the Instagram experience you already know,” Instagram said in a post on its blog. “When you open Instagram, you’ll now see a new icon in the top right corner of your home feed. Tap

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