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Instagram teaching ad-makers how to be less square


Instagram CEO Kevin Systrom has repeatedly emphasized that a big focus for the company is to keep the standard really, really high for its first ads — something Facebook and mobile ad networks like AdMob perhaps missed the boat on. Example posts come from the likes of Patagonia, Chobani, and Disneyland, and are accompanied by tips like share experiences and find beauty everywhere. The posts Instagram highlights in its book, and in a series of blog posts starting today, are markedly different from the ultra-composed and polished ad made by Michael Kors that tested back in November. Perhaps Instagram learned that ads would need to feel even more authentic and user-generated to avoid alienating users. A Chobani photo Instagram highlights in its book (left) versus Instagrams Michael Kors photo ad (right)

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MONDAY, JUNE 21, 2021

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