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Intel launches marketing campaign aimed at cloud

15
Jan
2014

By Noel Randewich SAN FRANCISCO (Reuters) – Chipmaker Intel Corp is taking its long-running Intel Inside marketing campaign into cloud computing in a bid to head off competition from smaller rivals designing low-power chips for servers. Intel said on Wednesday that providers of data-center services would begin offering their customers details about the Intel chips used to power their servers – helping those customers make better buying decisions. Intel controls nearly all of the server market and is determined not to cede ground to Advanced Micro Devices and other companies developing energy-efficient server chips based on technology from Britains ARM Holdings. Strengthening awareness of the quality, features and impact of Intel technologies within (cloud providers) infrastructure highlights the challenge competing vendors and architectures will have, Intel marketing director Raejeanne Skillern said in an interview.

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