When you think of McAfee, you might think of the Intel-owned antivirus software company, or you might think of the former druggie and part-time fugitive who founded that company over twenty years ago. Either way, Intel is attempting to sever that inconvenient association. At CES 2014 in Las Vegas, the company has announced that it will be phasing out the McAfee brand name for its security software in favor of the simpler Intel Security. According to an Intel representative, the company named McAfee will still stick around as a wholly-owned subsidiary of Intel, but the software rebranding will begin immediately. Out of all the things that John McAfee has done that may or may not create negative associations with the McAfee brand name, this might have been the most direct: a viral video John McAfee released in June of last year, entitled How To Uninstall McAfee Antivirus and filled with drugs, guns, and profanity.
Intel phases out McAfee brand name, distancing itself from controversial founder John McAfee
07
Jan
2014
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