Consumers have never even used Intels OnCue internet TV platform, but thats not stopping the company from trying to sell it for top dollar. According to Bloomberg News, Intel is looking to sell the technology behind its online pay-TV service for as much as $500 million. Bloomberg says that during the course of working on the project, Intel created set-top boxes for the platform, as well as mobile applications for smartphones and tablets from which subscribers would be able to stream content. But Intels TV ambitions have largely failed to get off the ground, and its goal of wrapping up a sale by years end signals that the company has decided to give up on the dream of competing with cable providers over the internet. The company has already held discussions with TV networks over a web-based subscription platform that could expand its reach far beyond the footprint of FiOS.