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Intel woos Internet heavyweights with flexible server chips

19
Jun
2014

By Noel Randewich SAN FRANCISCO (Reuters) – Intel Corp is taking a new approach to the powerful server chips it sells to Internet heavyweights like Facebook and Google. The Santa Clara, California company is integrating its Xeon processors with programmable chips that will give customers with unique technical requirements more flexibility to optimize their servers. With a stagnant PC industry and little progress in smartphones and tablets, selling high-end server chips is an increasingly important source of profits for Intel. Most servers are made with off-the-shelf Intel Xeon chips, but last year Intel manufactured about 15 customized versions of those processors to meet the particular needs of high-end customers like eBay and Facebook.

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