Chip-makers or tech giants such as Infineon and Google are among a variety of companies involved in the rapid development and testing of intelligent cars from those that drive themselves to those allowing a driver to use mobile phone apps through the dashboard. A number of carmakers are embracing the trend, with Nissan Motor Co, Volkswagen AGs Audi and Toyota Motor Corp working with outside tech firms to test self-driving car technology. Its a whole new market emerging, said Christian Jimenez, fund manager and president of Diamant Bleu Gestion. The best way to play it for investors in the long term is to buy names such as Microsoft or chip makers such as Infineon, not (automakers) Peugeot and Renault.