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Intel’s CEO says its costly tablet chip strategy has paid off

09
Sep
2014

By Noel Randewich SAN FRANCISCO (Reuters) – Intel Corps plan this year to pay manufacturers to use its processors to make tablets was boosting the chipmakers market share, Chief Executive Officer Brian Krzanich said on Tuesday, adding that he hoped to avoid such a costly strategy with smartphones. After falling behind rival chipmakers in mobile in recent years, Krzanich set a goal for Intels chips to be used in 40 million tablets in 2014, up from 10 million the previous year. To reach it, Intel is paying manufacturers some of the initial engineering cost of developing tablets using its chips, hoping those companies will continue to use them for future devices. The vast majority of tablets are made with processors based on rival technology from Britains ARM Holdings Plc .

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