Apple will integrate Shazam song discovery features in its upcoming iOS 8 mobile operating system, Bloomberg reports, in an attempt to further increase iTunes music sales. Shazam integration will be built within iOS 8 in a similar manner to Twitter integration, the publication says, which means iPhone and iPad owners won’t have to download a separate app to enable it. Shazam, a very popular online service which currently has more than 90 million monthly users, can capture sound from a phone’s microphone and compare it to a song to identify the song. Apple reportedly plans to give its voice-based assistant Shazam powers as well, and users will be able to simply ask Siri what song is playing. Bloomberg has also