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Is America getting over its smartphone subsidy addiction?

23
May
2014

You’ve seen the advertisements, and you’ve seen them for years. New smartphones for nothing beyond a signature, with the latest and greatest running just $199. It’s all a complete fabrication. In a bid to lock customers into long-term contracts, America’s preeminent wireless carriers have had a history of subsidizing the phones that the masses want. What happens is a masking of the true price of a phone. If you asked most folks what a new iPhone would set you back, you’d probably hear “around $200.” What you wouldn’t hear is the rest of that sentence: “…by committing to pay a wireless carrier hundreds or thousands of dollars over the next 24 months.” For a while, the tactic worked, and most

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