Apple has traditionally not overly concerned itself with marketing its products to businesses. Rather, it’s usually focused on getting its products into consumers’ hands and then letting them drift into the enterprise by osmosis. CITEWorld, however, has picked up on some overlooked signals sent during Apple’s earnings call earlier this week that suggest the company is starting to push iOS as a legitimate alternative to Windows for enterprise users. “Early in the call, when discussing the iPhone and iOS 7, [Apple CFO Peter Oppenheimer] made several enterprise-related points,” CITEWorld notes. “The first was to note that iOS 7 has received the federal government’s FIPS 140-2 certification, which allows it to be used by a variety of federal agencies… The topic of iOS
Is Apple preparing a siege on Microsoft’s most important stronghold?
29
Jan
2014
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