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Microsoft has decided that the thing consumers want most from a smartphone is the ability to snap pro-level pictures of themselves and their friends and share them quickly. Microsoft may have come under criticism in the past for the quality of its app store, but when it comes to the imaging technology it acquired when buying Nokia, its camera and their supporting apps should be seen as the benchmarks by which all other manufacturers judge their own handsets — and that goes for Apple and Samsung too. This wide-angle lens also means that the handset is potentially excellent for Skype calling — you could get the whole family in the shot — and its something that Microsoft hasnt overlooked. It has a nice 4.7-inch 720p HD OLED display, a battery that Microsoft claims will last a whole day and enough in the way of processing power and RAM that users wont get frustrated by lags or screen freezes.