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It seems that Microsoft’s ‘Scroogled’ campaign has finally died

15
Apr
2014

Scroogled, we hardly knew ye. Or actually, it seems that we knew ye pretty well and just didn’t like ye. ZDNet’s Mary Jo Foley reads the tea leaves surrounding recent Microsoft statements on its little-loved “Scroogled” campaign and concludes that the company has decided to give it the axe. Among other things, Foley notes that Derrick Connell, a Microsoft exec in charge of the Bing Experiences team, said during a QA session over the weekend that his company “is now done” with Scroogled, although Foley doesn’t think this means Microsoft is planning to go soft on Google anytime soon and will instead just change its tactics. Scroogled was the brainchild of Mark Penn, the longtime Democratic political consultant who was recently promoted

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