Beginning today, content from NPR will be available on its iTunes Radio streaming service. Recode reports that the new station will run 24 hours a day and offer live news interspersed with pre-recorded segments from NPRs lineup of shows including All Things Considered. The public radio audience is very digital savvy, but there are certainly some of the millennials and other folks who are looking for their listening experience exclusively on digital, Zach Brand, NPRs VP of digital media, told Recode. So we want to reach them wherever they are. NPRs channel isnt yet appearing in an iTunes Radio search, but Recode says it should appear sometime today. Since launching as part of iOS 7, iTunes Radio has largely been a music-only affair, featuring celebrity playlists, first listens for upcoming albums, and more.