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iWatch Talk Heats Up After Apple Hires Away Another Luxury Watch Exec

06
Jul
2014

As America waits to have its collective wrist chaffed by the awesomeness of the iWatch, Apple poached the sales director of Swiss luxury watchmaker Tag Heuer, heightening the excitement.  Already the topic of endless conjecture, the iWatch is expected to drop in October, offering it up as a readymade holiday must-have. The snagging of Patrick Pruniaux, a high-profile executive, will no doubt get the Apple-hyping industrial complex frothing at the mouth, even as the company continues to decline comment. Our sales director left yesterday because he took a contract from Apple to launch the iWatch, Jean-Claude Biver, head of LVMHs luxury-watch division, which includes Swiss brands TAG Heuer and Hublot, told CNBC on Friday.

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