JCPenney fooled us all with their drunk-seeming Super Bowl tweets, which they later revealed to be the result of “tweeting with mittens.” Mittens you can buy at JCPenney, of course. It was either a weirdly successful marketing ploy or a really mean trick to pull on on cold social media editors. Toughdown Seadawks!! Is sSeattle going toa runaway wit h this??? — JCPenney (@jcpenney) February 3, 2014 These were quickly noticed and commented on by many, many people — and retweeted and favorited by the thousands — who naturally assumed some social media intern was about to lose their job.
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