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Jony Ive explains why Apple ditched plastic for metal

17
Jun
2014

Although we’re accustomed to Apple hardware being built from sturdy metal, that wasn’t always the case. In fact, anyone who remembers Apple computers from the late ’90s and early 2000s knows that they featured plastic shells like a lot of other laptops and desktops at the time. However, starting with the Powerbook G4 in 2001, Apple made a switch to using metal for its computers, a tradition that it’s extended with its MacBooks, iPads and iPhones. In an interview with The New York Times, Ive recalls the time when he, Steve Jobs and Tim Cook decided to take the plunge and build a laptop with a titanium shell instead of a plastic shell. “I remember clearly a time when we

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