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Jony Ive on design, copying, and Apple’s future

17
Mar
2014

Apples senior vice president of design Jony Ive has given an extensive interview to the UK paper The Sunday Times. The interview, which is available online to Times subscribers, covers his design philosophies, his close relationship with Apple co-founder Steve Jobs, and his expectations for the future of the company. We’re surrounded by anonymous, poorly made objects, says Ive. They care about things that are thoughtfully conceived and well made. Ive believes Apples success proves his theory.

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